Stay informed with the latest insights from ASK Consulting Solutions.
Explore expert insights, industry trends, and practical strategies to drive business success. Our blog covers essential topics in business development, business optimization, sustainability, and technology to keep you ahead of the curve.
How to Write a White Paper
White papers are a cornerstone content type for thought leadership content to technical audiences. According to a 2019 engineering.com study, 41% of senior leadership would request an RFP based solely on thought leadership. Although the study shows that white papers comprise only about 20% of decision makers’ content consumption, they faithfully turn to this form when needing to be educated about a decision.
How to best market your content to engineers
As highly trained quantitative experts in our field, we are a rare group that craves strong, direct and detailed technical content. For many marketers, this desire can run directly counter to their experience with many other clientele who place more value on content that prioritizes strong visual layouts or emotional appeal.
Engineering Marketing Agency Strategies to Unlock Marketing for Technical Brands
Are you ready for a radical shift in your marketing strategies? Welcome to the world of engineering marketing, the arena where creativity meets technicality! This hybrid tactic offers an innovative, exceptional method to promote your products and services – a unique blend of engineering insights with marketing prowess.
Fractional Business Development: How to Create a Blueprint of Growth for Your Firm
As technical, highly-engineered products get increasingly complex, acting as a technical partner to your client can set you apart. Identifying, analyzing, and resolving challenges prospects and customers are having creates sustainable and highly profitable net new revenue. This is the core of business development.
Top 5 traits shared by successful technical content writers
There’s good news on the horizon for content writers and marketers alike: The content marketing industry is booming, with an anticipated growth of 14.3% by 2026, according to an analysis by Research Dive.
How more new content regularly improves SEO content writing
What is the most efficient way to increase the amount of organic traffic your website receives? It starts with SEO content writing, a process that employs a series of digital strategies to increase the quality and quantity of unpaid visitors via user searches to your website. This strategy is different than traffic generated by direct or paid web advertisements.
Podcast Episodes
Learn with Adam Kimmel and ASK Consulting Solutions.
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![Cover art for The Manufacturing Executive Podcast]()
Why Engineering Knowledge Should Drive Marketing Messaging
The Manufacturing Executive
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![Business Development Podcast cover art with Adam Kimmel's headshot..]()
Why Most Technical Experts Struggle in Business Development and How to Win
Business Development Podcast
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![Founders Future podcast cover art.]()
The LinkedIn Lead Machine: Organic Scaling for Fractional Consultants
Founders Future
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![Effective Business Hub Podcast cover art.]()
Effective Business Hub with Adam Kimmel
Effective Business Hub
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![Manufacturing Marketing podcast cover art.]()
The Art of Technical Content Marketing in the Industrial Space
Manufacturing Marketing
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![Six Figure Secrets podcast cover art.]()
Finding Clients as a Fractional Head of Growth with Adam Kimmel
Six Figure Secrets
